Stop
Guessing.
Start
Getting
Booked.

How your work is shot, packaged and presented — the things clients judge before they ever message you.

• Photo Base — The fundamentals of shooting your work so it actually sells.
• Mobile Photography — Getting professional shots with the phone already in your pocket.
• Photo Processing — Editing that makes your work look like your work — only better.
• All About Service — The client experience that turns one tattoo into three.
• Instagram Basics — The foundations of a profile that converts, not just collects likes.
• Packaging Your Instagram — Turning your profile into something people trust enough to book.
• Stories That Look Good — Staying in mind without trying too hard.

Paid advertising end to end — from setting up the account to reading the numbers. Optional, and only when you want it.

• Technical Preparation — Setting your account up properly before you spend a penny.
• Getting to Know Ads Manager — A guided tour of the tool you'll be living in.
• What Good Advertising Looks Like — Real examples of ads that bring bookings.
• What Bad Advertising Looks Like — The ads that burn budget — and why they fail.
• Creating Creatives — Building your first ad creative from scratch, step by step.
• Audiences for Advertising — Who to target, and how to actually find them.
• Setting Up Ads. Goal: Messages — Campaigns built to start conversations.
• Setting Up Ads. Goal: Leads — Campaigns built to collect enquiries.
• Setting Up Ads. Goal: Traffic — Campaigns built to bring people to you.
• How to Analyse Your Ads — Reading the numbers and knowing what to change.
• Core Advertising Strategies — The approaches that work for tattoo artists specifically.
• It Didn't Work… — What to do when a campaign flops, instead of guessing.

The channel where clients find you before they ever search — from your first video to a booked chair.

• TikTok Algorithms — Why one video hits 800K and the next stalls at 400 — and the four signals that decide it.
• Regional Specifics — What actually lands with your local audience, and why copying a video that worked in another country won't.
• Profile Optimization — Handle, bio, thumbnails and links: turning a viewer into a booking, not a closed tab.
• Content Types — Why one time-lapse isn't a strategy — and the 7 formats that keep your reach alive.
• Production — Phone, tripod, camera angles and CapCut: strong video without expensive gear.
• Hooks and Scripts — 30 ready-made hooks and the structure behind videos people watch to the end.
• Hashtags and SEO — How TikTok became a search engine — and how to get found in it.
• TikTok Rules — Blood, skin and grey-area services: how to avoid the Restricted bucket that quietly kills reach.
• Funnel — The path that turns 100K views into real deposits, step by step.
• Analytics — Which numbers tell you it's working, and which are just noise.
• Paid Ads — When to start paying, Spark Ads, and how not to burn your budget.

Your presence on social media — done with purpose, without living in your phone.

• Introductory Lesson — What content is actually for, before you film a single thing.
• Content Plan Without Panic — A calendar you'll keep to — and stay sane doing it.
• Content That Feels Like Your Work — How to post consistently and still sound like you, not everyone else.
• Content Out of Thin Air — What to post on the days you're convinced you have nothing.
• Reviews and Social Proof — Getting clients to say the thing that sells for you.
• Video and Reels for Artists — Short video that suits tattooing, not generic advice.

The mind traps that quietly hold you back — and how to get out of your own way.

• The Bald Intro — A quick word on what this module is, and why it's here at all.
• Your Real Problem — The one actually costing you bookings — usually not the one you'd name.
• Facing the Problem — Looking at it straight instead of working around it.
• Looking Closer — Taking it apart until it stops being scary.
• And We Strike. Dragon Slain? — Doing something about it, and what changes after.
• How Your Head Messes With You — The thought patterns that derail progress before you start.
• How to Mess With It Back — Practical ways to turn it around when it happens again.